Nescafe Online Shopping
Experience Design
Collaborated with Public Sapient, Cologne
• Concept design / Strategy design
• UI/UX
• Prototyping / User testing
GOALS
The original goal stated by Nescafe was to Increase Online Sales. Since this was derived from the business perspective therefore we converted to more customer-centered -- improve the Nescafe’s on-line shopping experience.
VALUE PROPOSITION
For young generations who could potentially drink instant coffee, Nescafé is a sustainable and quality coffee brand that can be purchased on-line in a personalized and convenient experience.
APPROACH
Enhancing the personalized shopping experience through both on-line and off-line events.
Starting with a sustainable coffee campaign to build up a sustainable value of the brand.
Holding POP-UP STORES to invite people to taste the coffee, relax at the space, and maybe by the end learn more about the on-line shopping and subscribe it with special discount.
When customers shop on-line, by answering a couple of questions regarding their coffee preference, costumers will get TAILORED COFFEE PLAN therefore make shopping choose more easily.
POP-UP Store Concept Drawing
Interactive Screen Design
Personalized Online Shopping Feature
By having the customers answer a couple of questions on their coffee preference, the website would filter out the customers’ most suitable Nescafe coffee products. In this case, the customers will get their personalized coffee and convenient online shopping experience, to avoid getting lost in tones of products.
Prototyping & Testing
