Sophia Wu

A distinct creative vision 🖼
carried all the way to launch 🚀

I combine branding, UI design, and art direction with AI-assisted development—moving quickly from concept to code, while keeping the visual character and interaction details intact.

Over the past three years, my main project has been Copus, where my role has grown from interface design to product development and release. I’m now looking to bring that experience to new product challenges.

Learn more about me.

From branding to digital

All work

Product & web

Copus desktop Discover interface, shown in full
Copus mobile reading experience, shown in full

Copus

I co-founded Copus and shaped its interfaces as it grew to 70,000+ monthly active users. My role expanded from UI design to AI-assisted development, QA, and release across web, PWA, and Android.

Product design · AI-assisted development
CannaFarms project overview

CannaFarms

I owned the website design from wireframes to the final prototype, presented each phase to the client, and developed photography direction for the medical cannabis shopping experience.

UX/UI · Art direction
Nescafé project overview

Nescafé

I contributed strategy, UX/UI, and tested prototypes for a personalized coffee-shopping concept, connecting product recommendations with a pop-up experience.

UX/UI · Strategy · Prototyping
Tuliptable project overview

Tuliptable

I created the brand identity, product photography, and e-commerce design, then worked with the team through launch and ongoing improvements. The business reported 500k in monthly sales within its first year.

Branding · UX/UI · Art direction

Brand & visual

Devhaus project overview

Devhaus

I developed the visual identity and brand book with a strategy and marketing team, translating an education technology brand’s positioning into a coherent visual system.

Visual identity · Brand guidelines
Artihood project overview

Artihood

I led a two-month branding project from client pitch and research to strategy, visual identity, and final guidelines, coordinating specialists and creating the visual design independently.

Brand strategy · Visual identity
New Star project overview

New Star

I led a two-month rebrand from client discovery and strategy to the complete visual identity and brand guidelines, preparing a New York wholesaler for direct-to-consumer sales.

Brand strategy · Visual identity

Research & concepts

Space, People, & Pandemics project overview

Space, People, & Pandemics

I completed a master’s thesis investigating how social distancing changes social interaction and urban space, building the research foundation for my AT LANTIS concept.

Design research · Social interaction
AT LANTIS project overview

AT LANTIS

I translated my thesis research into a speculative community concept, developing the housing and shared-resource model, illustrations, and community-app design.

Concept design · Illustration · UX/UI
Urban Dérive project overview

Urban Dérive

I contributed field research and interviews in Victoria, Romania, and helped translate local perspectives into an interactive exhibition shown in Cluj in 2019.

Field research · Interactive exhibition
Santa-Clara project overview

Santa-Clara

I collaborated on a rural-camp service concept during a one-week field project, connecting urban children with local villagers, nature, and traditional knowledge.

Community research · Concept design

Illustration

24 Solar Terms project overview

24 Solar Terms

I illustrated a series interpreting the 24 solar terms, turning seasonal changes and traditional ideas about time and nature into a consistent visual language.

Illustration · Visual storytelling