Bachelor Graduation Project -
JING Slow-living Lifestyle Branding
• Concept design
• Logo design
• Publication design
• Label design
• Illustration
• Exhibition design
• Photo styling
For my Bachelor Graduation Project, I designed slow-living brand, called “JING”(stillness).
JING invites you to pause in your fast-paced life;
to be aware of time, space, and self;
to reach ultimate stillness.
JING represents mindfulness and stillness.
Today, massive information, highly-developed technology, and a fast-paced life increasingly stimulate feelings of needing.
People easily get depressed or excited; fickle and anxious. JING is a still state
which will promote peace of the heart and mind.
24 Solar Term Calendar
This agenda book is based on 24 solar terms and embodies traditional Chinese medicine(TCM) healthcare knowledge according to the movement of Yin and Yang, Qi and blood and the five elements.
This agenda can be used daily throughout the year. Write daily notes, practice healthcare postures, and eat based on seasons. The massage and yoga postures are introduced one per solar term. You can practice by the time order, or practice according to your own health condition.
Kungfu Tea Kit
Infuse the pot of tea.
Watch the tea leaf open up and
dance in the water.
Sense the natural smell.
Pour out the tea to the justice cup,
then pour into your small cup.
Repeat many times.
Notice the color changing,
the taste changing,
and your body changing.
Enjoy a quiet conversation with
nature, space, and yourself.
